ANIMENTA
ABOUT EATING DISORDERS.
How can you draw attention to an illness without turning suffering into spectacle? Is it possible to convey an invisible condition through a metaphorical or everyday visual language?
On the occasion of the National Lilac Ribbon Day, we addressed Eating Disorders with great sensitivity, bringing to life a campaign aimed at a broad audience through two creative approaches, differentiated according to touchpoints.
In out-of-home placements, we depicted the everyday challenges faced by those living with these conditions, in order to bring people closer to the perspective of those who suffer. The OOH campaign was planned both inside and outside shopping centers, near pedestrian crossings, clothing stores, and supermarkets—contexts that the different creatives leverage.
On social media, instead, we used the official logo of the awareness day as a spokesperson, working to break down the stereotypes associated with eating disorders.
CREDITS
HEAD OF CLIENT SERVICES IVANA COSTA
EXECUTIVE CREATIVE DIRECTOR NICO MARCHESI
CREATIVE DIRECTOR / CREATIVE STRATEGIST HILIJA RUSSO
ACCOUNT DIRECTOR GIULIA RATTI CLARIS
SUSTAINABILITY SPECIALIST GIULIA PASCA
ART DIRECTOR ANA MANTILLA LÓPEZ
COPYWRITER BIANCA VANNI
