BANCO BPM - SMES CAMPAIGN
The bank that encourages
SMEs and the country.
SMEs and the country.
What does a business owner really look for in a bank? Is talking about financing enough to build a genuine connection with entrepreneurs and earn their trust? And what if a bank that promises to stand by people took a clear, visible stance on entrepreneurship and the country’s economic growth?
We developed a positioning claim, presented in a bold, striking way across the key sectors in which SMEs operate, bringing a multi-subject campaign to life.
CREDITS
HEAD OF CLIENT SERVICES IVANA COSTA
EXECUTIVE CREATIVE DIRECTOR / ART DIRECTOR NICO MARCHESI
CREATIVE DIRECTOR / COPYWRITER HILIJA RUSSO
ACCOUNT DIRECTOR GIULIA RATTI CLARIS
