BAYER - GEFFER
Can themes like acidity,
bloating, and nausea find their
place in a romantic comedy?
And how do you turn a product name into
a memorable catchphrase that drives awareness?
We produced a TV commercial that went on to become a true case history.
The claim—framed as a piece of advice—and the light, approachable tone of the communication proved so effective that Bayer kept the spot on air for over five consecutive years.
The positioning was consistently rolled out across every touchpoint, from online to offline, extending into in-store materials through a distinctive visual identity built around the brand’s colors and the product’s key attributes.
CREDITS
HEAD OF CLIENT SERVICES IVANA COSTA
EXECUTIVE CREATIVE DIRECTOR / ART DIRECTOR NICO MARCHESI
COPYWRITER ANTONIO DE SANTIS
ART DIRECTOR SARA MORETTI
DIRECTOR LAURA CHIOSSONE
