RICCOTTA - VALCOLATTE

SOUND ON!

If a brand’s soul could speak,
what would it say?
And if it could sing,
what would it sound like?

Curiosity Box Ricotta Valcolatte Key Visual
Curiosity Box Ricotta Valcolatte Spot Key Frame 3
Curiosity Box Ricotta Valcolatte Spot Key Frame 4
Curiosity Box Ricotta Valcolatte Spot Key Frame 2
Curiosity Box Ricotta Valcolatte Spot Key Frame 5

We gave a voice to RiCcotta Valcolatte through an original jingle we wrote and produced in an electro-swing style with the support of AI. Launched on TV with a 20" spot and rolled out across digital channels, the jingle also introduced the new positioning we developed for the brand.

How do you build brand awareness through art direction as well? By drawing directly from the brand’s color palette. 

We crafted every detail of the layouts, staging a vibrant, high-energy shoot.

Curiosity Box Ricotta Valcolatte Shooting 2
Curiosity Box Ricotta Valcolatte Shooting
Curiosity Box Ricotta Valcolatte Shooting 4
Curiosity Box Ricotta Valcolatte Shooting 3
Curiosity Box Ricotta Valcolatte Spot Key Frame
Curiosity Box Ricotta Valcolatte Social
Curiosity Box Ricotta Valcolatte Social 3
Curiosity Box Ricotta Valcolatte Social 2

CREDITS

CLIENT THE BEEF
HEAD OF CLIENT SERVICES IVANA COSTA
EXECUTIVE CREATIVE DIRECTOR NICO MARCHESI
CREATIVE DIRECTOR / COPYWRITER / CREATIVE STRATEGIST / AI MUSIC DESIGNER HILIJA RUSSO
ACCOUNT DIRECTOR GIULIA RATTI CLARIS
ART DIRECTOR MARCO GIANNONE

 

DIRECTOR PAOLO MONICO
PRODUCTION COMPANY CASTA DIVA PICTURES