SIMEST

A campaign that dreams
alongside entrepreneurs.

Does communication around a call for applications for Made in Italy companies have to be boring? How do you move beyond the sector’s typical communication codes? How do you portray entrepreneurs in a way that anyone can relate to?

We created a campaign that nods to the visionary mindset of the country’s entrepreneurs, bringing to life a punchy headline and surreal imagery with a disruptive tone of voice.

Curiosity Box Simest - Stampa 1
Curiosity Box Simest - Stampa 2
Curiosity Box Simest - Stampa 3
Curiosity Box Simest - Stampa 4

CREDITS

Head of Client Services Ivana Costa
Executive Creative Director / ART DIRECTOR NICO MARCHESI
CREATIVE DIRECTOR / COPYWRITER HILIJA RUSSO
ACCOUNT DIRECTOR GIULIA RATTI CLARIS

PHOTOGRAPHER LUCA PERAZZOLI
3D STUDIO ANIMO