TOY INVENTOR
show for toy inventors.
What alternative formats to a traditional commercial can build brand leadership? How can a brand be integrated into entertainment content?
Can communication also support the recruitment of company collaborators?
We created and produced an original, entirely Italian format—“Toy Inventor: inventori in gioco”—in collaboration with Giochi Preziosi and Warner Bros. Discovery, to answer the question: “Who is the best toy inventor in Italy?”
After passing extensive selections and auditions, the inventors featured in the show faced an even greater challenge: a jury of children who ultimately crowned Italy’s best Toy Inventor. The prize: seeing their toy produced and sold in the country’s leading stores.
With Toy Inventor, and thanks to its outstanding audience results, we were awarded Gold at the Branded Content & Entertainment Awards in the TV – Original Production category.
CREDITS
Head of Client Services Ivana Costa
DIRECTOR ENZO PIRRONE
PRODUCTION COMPANY CASTA DIVA PICTURES
IN COLLABORATION WITH WARNER BROS. DISCOVERY
HOST FLAVIO MONTRUCCHIO
3D STUDIO ANIMO
